Genaro Frías

The contact that in 15 years I have been able to maintain with different types of projects, clients, users, technologies and challenges has given me the vision and experience so that each new project achieves its objective with efficiency and the greatest professionalism, the success of the final product acts beneficially for the user and consequently for the client.

UI · UX · User Research in mobile applications and web interfaces

Search and analysis of internal and external information regarding the brand and the user. / User identification / Profile creation / Creation of materials with the results of the research to know their specific needs and objectives, Empathy maps, Journey Maps / Creation of flow charts (Web and Apps) / Interface flow design ( Wireframes) / Interface design (Web and Apps) / Creation and application of in-person or online user tests / Analysis of results and creation of reports / Identification and solution of problems in the user experience.

Agile - Scrum
Identification of problems and needs together with the Product Owner or technology team, creation of product backlog, organization of Sprints. Review and monitoring of the project at all stages of the process.

Design

Branding / Creation and strategy of new advertising campaigns based on behavioral economics theories / Development of marketing and sales, graphic and digital tools.

Web Front

HTML 5 / CSS / E-shops (creation and administration, linking with payment methods (PayPal) / SEO / Mailing / Platforms for creating and managing pages, blogs, etc. (Wordpress - Wix) / Analytics.